UK business outsourcing firm Sigma Connected has announced its entry into South Africa’s domestic market in a move which will create up to 1,000 new jobs in the Cape Town area.

The Birmingham-headquartered company, which offers white labelcustomer contact centre services to a variety of industries including the utilities and financial sectors, has launched Sigma Connected South Africa, with a focus on solely serving the South Africa’s domestic clients.

Led by newly appointed Managing Director David Neale, the venture will support businesses in the telecommunications, retail, insurance, financial services, government and logistics industries.

In a unique move, the launch of the new business will see Sigma Connected becoming the first outsourcing business in Western Cape to open a state-of-the-art contact centre in the Cape Town township of Mitchells Plain – with well over half of the workforce being recruited through Impact Sourcing, which gives opportunities to those from disadvantaged backgrounds. A second office will also open in the Cape Town suburb of Woodstock.

Gary Gilburd, CEO of the Sigma Connected Group added: “As a Group we are expanding at a fast pace on an international scale.

Led by the hugely experienced David Neale, the launch of Sigma Connected South Africa perfectly complements our plans to move into new regions but most of all, it allows us to bring our global outsourcing and contact centre experience to support South African businesses grow and thrive. Being able to take jobs to the people in the Mitchells Plain township is also an important and ground-breaking part of our plans.

“Being part of the Digicall Group gives us a unique position in the market and will allow us to hit the ground running.