Branding and design consultancy Good has launched an initiative to give away half a million pounds of free services over the next decade.
The agency, ranked as the one of the most effective design firm in the UK by industry body the DBA, will offer £350,000 of time and expertise for free to a different organisation every year for the next 10 years.
Beneficiaries could be anyone from charities, not for profit organisations or individuals – as long as they have a viable project that aims to do good or improve the world in some way.
The winner will be chosen from applicants who would benefit from, but would not ordinarily be able to afford branding and design work.
The agency, which is based in London and Glasgow, works for the likes of Ford, Campari, Unilever, Honeywell and Land Securities among others and set up the scheme to celebrate its 10th birthday.
Keith Forbes, founding partner and creative director at Good, said: “We want this initiative to do some real good. We’ve done lots of work to raise money for charity – things like events and walks – but this gives us the chance to effect sustainable change and possibly even form long term supportive and consultative relationships.
“And of course, those we help do not need to be just charities, but can be social enterprises or people with a vision to make the world a better place. Over the years, we’ve seen the real, effective good that design and branding can do for clients of all sizes. We’re now lucky enough to be in a position where we can use our skills to help those who would ordinarily not be in a position to use these sorts of services.
“This is something we have always wanted to do, and one of the very reasons we set up Good a decade ago. When we celebrated our 10-year anniversary, we knew we had the chance to do something significant to mark it properly – and the whole company agreed that this felt right.”
Jamie Boyd, front-end web developer at Good, added: “When the idea of Good for Nothing came up, the staff were all immediately keen – we saw a great chance to work with unusual clients, outside the normal scope of what we do, and potentially make a real difference. The fact that the entire agency gets a say in who we decide to help, and that this is for the long term, means we all feel this has the potential to be a really valuable experience for Good, as well as those we’ll be working with.”
