npower has announced an increase in the frequency of its online market updates for large businesses. The company’s Optimisation Desk has launched its first daily version of the market update videos, which previously ran on a weekly basis.
Developed in partnership with independent news agency, Energy Live News, the bulletins give up-to-the-minute insights into the energy market, providing viewers with expert opinions on pricing and market trends.
The company advises that the two minute long videos are designed to help viewers keep ahead of the curve in a rapidly changing market and make informed energy investment decisions for their companies. The switch to daily updates follows a positive market response. Between 2012 and 2013, the bulletins received over 17,000 unique views and addressed a range of macro and micro forces influencing the energy market, as well as providing viewers with key tips on what to look out for in the coming weeks. Previous updates have responded to factors including UK and EU policy, changes in the weather and unrest in the Middle East.
The videos will now be uploaded onto the company’s website (http://bit.ly/nV1deo) each day by 11.30am.
