EMSc (UK), manufacturer of the Star range of energy saving solutions, has announced that it has succeeded in invalidating an EU trademark registration for the term ‘VPO – Voltage Power Optimisation’.
In upholding the request for invalidity, the EU trademark registry confirmed that the term ‘VPO – Voltage Power Optimisation’ is devoid of any distinctive character and that it is descriptive of the goods in relation to which registration was sought.
Commenting on the ruling Dr Alex Mardapittas, EMSc (UK) managing director and inventor of Powerstar, EMSc’s voltage optimisation solution said, “We are very happy with the ruling that the term ‘VPO – voltage power optimisation’ cannot be registered. It is great news for all manufacturers of voltage optimisation products, as it will not only allow them to compete on a level playing field, but more importantly it will allow the market to flourish as the technology of voltage optimisation will become more transparent.”
He added, “Customers will be able to research the market and make an informed decision on which product to choose based on product quality, features, reputation and the supporting service each company provides.”